Flint Merchandising is a budding corporate gifting platform with its presence across major tier-1 cities of India. Having a vast range of items like home utilities, electronic items, stationery items etc. They have served a majority of top MNCs & corporate companies in India. They wanted to expand their reach for the Diwali gifting season in 2019 with a focus on home utilities and personalised branded items.
The gifting industry in India is booming with online offerings. Big players like Amazon and Flipkart run campaigns on every single keyword related to the gifting searches. It was a tough task to filter out keywords of corporate gifting as it is quite a smaller subset of gifting keywords which is majorly ruled by personal gifting searches. A smart strategy which was used to overcome this tough problem, was to focus on keywords having words like ‘employees’, ‘office’, ‘staff’ etc.
Big, bold and image focussed webpage was conceptualised, designed and developed for Flint Merchandising. High quality real product images were used for each gifting section. Content was kept minimal and a floating CTA was integrated for fluent and swift navigation to the contact form. Images were routed through a CDN network for quick page loading. Pagespeed was super fast and smooth.
Google Search Ads
Ads were ranked above ads of big players like Amazon and Flipkart. A campaign that was pinpointed using Google My Business locations, fetched super accurate high quality leads. High number of leads were received for home utilities and personalised branding items, which was the goal from the start.
Other Case Studies
Web Design, Landing Page
Edugain was the brainchild of two passionate people who wanted to create a system to help children enhance their mathematical skills. Their primary aim was to collaborate teachers, technologists and parents and thus share this system for everyone’s benefit. They wanted a platform to support their goal and hence they approached Krenovate to help them make a website that is better aligned with their brand direction, company culture and also concentrates on lead generation.
Elementor, WordPress, WooCommerce
India’s biggest school marketplace for parents and schools. Schools2U is an online platform for helping parents apply to multiple schools at the click of a button. Search, select and apply to schools without a hassle. The highest school aggregator, helping schools increase their admission numbers. A complete online school admission solution.
Custom Theme, Roots.io, WordPress
alt+ is a London-based organic health supplements organization. An organization, driven by research and science, proving the huge health benefits that organic supplements possess. More than selling online, they focused on putting out good content that would help people understand, the true value that organic supplements can bring to their daily lifestyle. Additionally, an e-commerce platform for selling their products.