Crush Fitness India

Till 2019 Crush Fitness India was a leading fitness service provider to several MNCs, corporates, and health centers. The COVID-19 pandemic made their entire service offering come to an absolute standstill. They reached out to Krenovate for a swift and strategic launch of an online fitness platform. They wanted to sell a variety of one-time buy and subscription-based fitness programs.

Services Delivered

Content Strategy

Crush Fitness India’s post-COVID-19 pandemic decision to focus entirely on a B2C approach required a comprehensive analysis of the online fitness market in India. Our marketing research team carried out exhaustive keyword analysis of google searches, building user personas, and structuring the platform into 3 customer lifecycle stages namely awareness, consideration, and decision making. Relevant content topics, features, and functionalities were ideated and identified for designing and developing the online platform for Crush Fitness India.

UX & UI Design

Fitness is a dance party, this tagline of Crush Fitness India became the center of motivation for a jazzy and effortless design theme created by our brilliant team of web designers. Features like fitness program completion, calendar view of upcoming online classes, and a superb dashboard for customers have raised the bar for fitness platforms. The design was also made with a focus for easy management of fitness programs by the admin team of Crush. The design has a charming feeling, which has contributed to the high website revisits and the resolute member loyalty towards the online platform.

WooCommerce & WordPress Development

Crush website is by far the most advanced, scalable, and feature-abundant website that might have been ever built on WordPress and WooCommerce. The development team solved some tricky problems like the flawless Zoom integration for delivery of online fitness classes, customization of the WooCommerce subscriptions plugin, and finally the custom management panel for creating structured fitness programs. The tech team also hand-coded plugins for a few custom features and functionalities. The frontend developers coded a perfectly responsive and performance-driven website experience. The development was done on the starter theme framework SAGE by roots.io.

Pagespeed and Performance Optimization

The delivered website was optimized using the best tools like GTMetrix and New Relic. All required optimizations for javascript, SCSS, and images were done diligently for the best performance.

Maintenance & Manuals

Detailed and easy-to-follow admin panel management manuals were created by our project team for a smooth handover to the admin team of Crush Fitness India. The project is under continuous development and deployment for the upcoming phases. Development and staging servers have been set up for synchronized tech development and deployment. Regular software updates and server reviews are undertaken on a weekly basis for the smooth running of the website.

Other Case Studies

Mobile App Development, Mobile App Design

Diet Kitchen

Diet Kitchen, an endeavor from a popular restaurant to cater to its customers around the clock with wholesome dietary food, assisted by an easy-to- manage application. Managing a hectic life and taking care of the daily dietary needs of an individual could be a task in itself. Coming to the rescue, Diet Kitchen wanted to make the fulfillment of basic requirement of healthy food easy to access. The solution to be offered needed to be easy to navigate, highly responsive and intuitive at the same time. Keeping cross-platform functionality in mind, the application was developed to offer seamless service to the customers who could access the features from any device and be equally satisfied. The services of Diet Kitchen were to be well communicated in an easy flowing way, making the user experience delightful.

Landing Page, Logo Design

Travel Exotica

Travel Exotica is a travel planning organization that plans customized outdoor trips for families, schools, and corporates. Brightening days and embracing youth, they specialize in planning outdoor campaigning trips for schools. They even provide end-to- end customized solutions to corporates. They believe outbound training is an effective motivational method for employees. They wanted to improve their brand equity and online reach through a responsive and visually appealing website. The main strategy behind having a strong website was to increase the traffic and convert the visitors.

Custom Theme, Roots.io, WordPress

Quercus Consulting

Quercus Consulting is a Luxembourg-based boutique consulting and leadership development firm, enabling leaders by assisting them in their personal growth and providing tailored support on handling their daily challenges. Paul Schilling, their Founder aspired for a website that could articulate their story in the most compelling way. He also insisted that the website should exhibit a global appeal.