Crush Fitness India

Till 2019 Crush Fitness India was a leading fitness service provider to several MNCs, corporates, and health centers. The COVID-19 pandemic made their entire service offering come to an absolute standstill. They reached out to Krenovate for a swift and strategic launch of an online fitness platform. They wanted to sell a variety of one-time buy and subscription-based fitness programs.

Services Delivered

Content Strategy

Crush Fitness India’s post-COVID-19 pandemic decision to focus entirely on a B2C approach required a comprehensive analysis of the online fitness market in India. Our marketing research team carried out exhaustive keyword analysis of google searches, building user personas, and structuring the platform into 3 customer lifecycle stages namely awareness, consideration, and decision making. Relevant content topics, features, and functionalities were ideated and identified for designing and developing the online platform for Crush Fitness India.

UX & UI Design

Fitness is a dance party, this tagline of Crush Fitness India became the center of motivation for a jazzy and effortless design theme created by our brilliant team of web designers. Features like fitness program completion, calendar view of upcoming online classes, and a superb dashboard for customers have raised the bar for fitness platforms. The design was also made with a focus for easy management of fitness programs by the admin team of Crush. The design has a charming feeling, which has contributed to the high website revisits and the resolute member loyalty towards the online platform.

WooCommerce & WordPress Development

Crush website is by far the most advanced, scalable, and feature-abundant website that might have been ever built on WordPress and WooCommerce. The development team solved some tricky problems like the flawless Zoom integration for delivery of online fitness classes, customization of the WooCommerce subscriptions plugin, and finally the custom management panel for creating structured fitness programs. The tech team also hand-coded plugins for a few custom features and functionalities. The frontend developers coded a perfectly responsive and performance-driven website experience. The development was done on the starter theme framework SAGE by roots.io.

Pagespeed and Performance Optimization

The delivered website was optimized using the best tools like GTMetrix and New Relic. All required optimizations for javascript, SCSS, and images were done diligently for the best performance.

Maintenance & Manuals

Detailed and easy-to-follow admin panel management manuals were created by our project team for a smooth handover to the admin team of Crush Fitness India. The project is under continuous development and deployment for the upcoming phases. Development and staging servers have been set up for synchronized tech development and deployment. Regular software updates and server reviews are undertaken on a weekly basis for the smooth running of the website.

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