EduMentor is amongst Delhi’s largest Test Prep service providers. Training students for BBA Entrance Test, BBS Entrance Test, IIM-IPM Entrance Test, LAW Entrance Test and all other Undergraduate Entrance Tests of Management, LAW, Hotel Management, BCA and Mass Communication. Plagued with a slow, bad designed, structureless and a website under regular phishing attacks, the organisation was in dire need of a highly secured website with a modern design theme.
Digital Marketing Strategy
Great data driven insights were shared with Edumentor post a detailed online search analysis. We helped them prioritise their course offerings based on results that showed BBA entrance exam coaching is the highest searched coaching across Delhi NCR. This exercise was also fruitful in determining the user flow and navigation, by drafting user personas of parents and students of senior school. Ideas like free sample papers, daily vocab and learning resources turned out to be great useful additions in attracting online visitors to register for coaching classes.
There are 100 million+ students that go through the undergraduate admissions process in India. Data sets and fields are scattered as every university and college has its own admission process. Our UX experts with great thought planned out a common structure and database architecture to showcase entrance examination details from universities and colleges across the nation. A simple admin panel was also planned for daily updates like ‘Word of the Day’ and daily quizzes. An automatic center locator facility was also planned as Edumentor has a whooping 32 centres across New Delhi itself.
Design of the website is clean and up-market. Intuitive and fresh color palette combined with flat and modern design elements brings out a great user interface. Spectacular slides have been designed in the top opening slider of the website. Colors have been used to highlight and focus on key programs and sections of the website.
WordPress powered website, that is able to handle dynamic updates like ‘Daily Vocab’, ‘Quizzes’ and ‘Daily Downloads’. The great user experience can be felt with the intuitive navigation. Design has been matched pixel-to-pixel by our developers. A truly outstanding website in the exam coaching industry.
Other Case Studies
India’s biggest school marketplace for parents and schools. Schools2U is an online platform for helping parents apply to multiple schools at the click of a button. Search, select and apply to schools without a hassle. The highest school aggregator, helping schools increase their admission numbers. A complete online school admission solution.
Travel Exotica is a travel planning organization that plans customized outdoor trips for families, schools, and corporates. Brightening days and embracing youth, they specialize in planning outdoor campaigning trips for schools. They even provide end-to- end customized solutions to corporates. They believe outbound training is an effective motivational method for employees. They wanted to improve their brand equity and online reach through a responsive and visually appealing website. The main strategy behind having a strong website was to increase the traffic and convert the visitors.
CAxpert is a one stop shop for accounting and taxation needs. They can make any business accounts in Tally or QuickBooks and ensure that they have access to their accounts 24/7. They also provide solutions for e-filing Income Tax Returns, GST and TDS. Their internal team had a bad experience running ad campaigns and had wasted a lot of time and effort during the process. Their founder approached us for qualified lead generation.