Schools2U

India’s biggest school marketplace for parents and schools. Schools2U is an online platform for helping parents apply to multiple schools at the click of a button. Search, select and apply to schools without a hassle. The highest school aggregator, helping schools increase their admission numbers. A complete online school admission solution.

Services Delivered

Digital Marketing Strategy

There are 1800+ private schools in New Delhi, India. With over 200K seats being offered for admissions every year, we joined hands with the Schools2U team to construct a digital marketing strategy to reach out to schools and parents for getting on board. Post a deep dive analysis, it was discovered that the school admissions is a highly local market, and searches are motivated with specific areas. For ex. Highest no. of school related searches happen in the Dwarka region of New Delhi, due to the presence of high residential population. Great insights like structuring school listings on the basis of locality, school boards and ranks were conceptualised and documented during the exercise. Finally, a detailed and extensive documentation was created to be used as a bible for all internal stakeholders, across departments who were involved in building the online platform.

UX Research

Extensive time was invested in planning the database architecture of each school, a key factor for delivering smooth and qualified search results on the platform. High user engagement features like school reviews, geo-based search results and stage-based dashboard were strategized for the web platform. Primary focus was given on traffic-to-lead conversion for swift customer growth.

UI Design

We successfully gave the idea a splendid face. Each feature was designed with absolute care and attention. Infographics were designed to explain the new concept to parents and schools. Parent dashboard exhibits a feel of parental concern for their own child, and helps in easy on-boarding with subtle signs and guidance elements. The school page has a very neat and impressive design as well.

Web Development

Parent and School Dashboards, Online Application Process, Payment Gateway Integration, Social Logins, Easy Search & Filters, Ratings & Reviews and what not, everything that you can imagine in an online marketplace was coded fresh hand by our super talented developers. All development was done on WordPress. The admin panel was super simple to use and included the data analytics for each user and their primary actions.

Other Case Studies

Landing Page, Linkedin Campaigns

The Catalyst

Catalyst is a learning and development organization with the mission of making learning fun and sticky for all learners. To enable this, they use various experiential formats in their training and assessments. Priti Agarwal, their founder wanted to increase their customer outreach through social media for growth in revenue and awareness for their unique L&D programs.

WordPress

Sara Abode

Sara abode is a distributor which aims to provide eco-friendly and luxurious quality materials to build your abode. They cover the entire range of building activities and related services under one roof. They wanted a platform which is attractive in appearance and reflects elegance and luxury as well as better layout to accentuate their content and high-quality pictures. They wanted to create a site that makes them stand out amongst their peers and convert visitors into customers. Their website was simply a medium for them to promote Sara abode as one of the finest and reliable providers of high-quality structures and building materials.

Mobile App Development, Mobile App Design

Diet Kitchen

Diet Kitchen, an endeavor from a popular restaurant to cater to its customers around the clock with wholesome dietary food, assisted by an easy-to- manage application. Managing a hectic life and taking care of the daily dietary needs of an individual could be a task in itself. Coming to the rescue, Diet Kitchen wanted to make the fulfillment of basic requirement of healthy food easy to access. The solution to be offered needed to be easy to navigate, highly responsive and intuitive at the same time. Keeping cross-platform functionality in mind, the application was developed to offer seamless service to the customers who could access the features from any device and be equally satisfied. The services of Diet Kitchen were to be well communicated in an easy flowing way, making the user experience delightful.