Schools2U

India’s biggest school marketplace for parents and schools. Schools2U is an online platform for helping parents apply to multiple schools at the click of a button. Search, select and apply to schools without a hassle. The highest school aggregator, helping schools increase their admission numbers. A complete online school admission solution.

Services Delivered

Digital Marketing Strategy

There are 1800+ private schools in New Delhi, India. With over 200K seats being offered for admissions every year, we joined hands with the Schools2U team to construct a digital marketing strategy to reach out to schools and parents for getting on board. Post a deep dive analysis, it was discovered that the school admissions is a highly local market, and searches are motivated with specific areas. For ex. Highest no. of school related searches happen in the Dwarka region of New Delhi, due to the presence of high residential population. Great insights like structuring school listings on the basis of locality, school boards and ranks were conceptualised and documented during the exercise. Finally, a detailed and extensive documentation was created to be used as a bible for all internal stakeholders, across departments who were involved in building the online platform.

UX Research

Extensive time was invested in planning the database architecture of each school, a key factor for delivering smooth and qualified search results on the platform. High user engagement features like school reviews, geo-based search results and stage-based dashboard were strategized for the web platform. Primary focus was given on traffic-to-lead conversion for swift customer growth.

UI Design

We successfully gave the idea a splendid face. Each feature was designed with absolute care and attention. Infographics were designed to explain the new concept to parents and schools. Parent dashboard exhibits a feel of parental concern for their own child, and helps in easy on-boarding with subtle signs and guidance elements. The school page has a very neat and impressive design as well.

Web Development

Parent and School Dashboards, Online Application Process, Payment Gateway Integration, Social Logins, Easy Search & Filters, Ratings & Reviews and what not, everything that you can imagine in an online marketplace was coded fresh hand by our super talented developers. All development was done on WordPress. The admin panel was super simple to use and included the data analytics for each user and their primary actions.

Other Case Studies

Website Development

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EduMentor is amongst Delhi’s largest Test Prep service providers. Training students for BBA Entrance Test, BBS Entrance Test, IIM-IPM Entrance Test, LAW Entrance Test and all other Undergraduate Entrance Tests of Management, LAW, Hotel Management, BCA and Mass Communication. Plagued with a slow, bad designed, structureless and a website under regular phishing attacks, the organisation was in dire need of a highly secured website with a modern design theme.

Website Development

Dev Solutions

Development Solutions Inc is a research and consultancy organization that offers varied services to enable solutions for development issues. The firm wanted to realign their brand system with shifts in their technology and branding strategy. As an established brand looking to make an impression they wanted to build an all new website that should be visually appealing as well as better engage and serve their users. They approached Krenovate to help them refresh their digital tactics, hence we took to design direction, content creation and re-imagined their digital platform.

App Development

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