CAxpert is a one stop shop for accounting and taxation needs. They can make any business accounts in Tally or QuickBooks and ensure that they have access to their accounts 24/7. They also provide solutions for e-filing Income Tax Returns, GST and TDS. Their internal team had a bad experience running ad campaigns and had wasted a lot of time and effort during the process. Their founder approached us for qualified lead generation.
Over 1,00,000+ keywords were collected and filtered to structure ad groups for Google Search Ads. The exercise resulted in highlighting the list of services people actively search on Google. Since CAXpert offers a gambit of services, it helped them structure their servicing team based on the plan derived for running ad campaigns.
Beautiful landing pages were designed and developed for each campaign focusing on a particular service. Content copy that was persuasive combined with the high speed page performance, helped the ads get ranked higher for a particular keyword. The intuitive design created trust and motivated them to sign up for the various services.
Online Tax Calculator
The only online income tax calculator for all citizens of India. This was a masterpiece, developed by the Krenovate team. Tax calculation in India is a very complex procedure. Looking at the high amount of searches for income tax calculator, both our team and the team of CAXpert was determined to ease this problem for everyone.
The result was a very easy-to-use, automated and online tool to calculate the income tax of any Indian citizen. Covering over 1000+ rules and tax slab conditions, it was flawless and super amazing as it calculated all taxes accurately and instantly.
Google Search Ads
300+ weekly qualified leads, a whopping 25% CTR and super low cost leads was the highlight of the search campaigns that we ran for the services of CAXpert on Google. Ad rank was constantly in the top three, and impression share was above 70%, a tremendous number considering the highly competitive financial services market of India.
Other Case Studies
Catalyst is a learning and development organization with the mission of making learning fun and sticky for all learners. To enable this, they use various experiential formats in their training and assessments. Priti Agarwal, their founder wanted to increase their customer outreach through social media for growth in revenue and awareness for their unique L&D programs.
Travel Exotica is a travel planning organization that plans customized outdoor trips for families, schools, and corporates. Brightening days and embracing youth, they specialize in planning outdoor campaigning trips for schools. They even provide end-to- end customized solutions to corporates. They believe outbound training is an effective motivational method for employees. They wanted to improve their brand equity and online reach through a responsive and visually appealing website. The main strategy behind having a strong website was to increase the traffic and convert the visitors.
Edugain was the brainchild of two passionate people who wanted to create a system to help children enhance their mathematical skills. Their primary aim was to collaborate teachers, technologists and parents and thus share this system for everyone’s benefit. They wanted a platform to support their goal and hence they approached Krenovate to help them make a website that is better aligned with their brand direction, company culture and also concentrates on lead generation.