CA Xpert
CAxpert is a one stop shop for accounting and taxation needs. They can make any business accounts in Tally or QuickBooks and ensure that they have access to their accounts 24/7. They also provide solutions for e-filing Income Tax Returns, GST and TDS. Their internal team had a bad experience running ad campaigns and had wasted a lot of time and effort during the process. Their founder approached us for qualified lead generation.
Services Delivered
Keyword Analysis
Over 1,00,000+ keywords were collected and filtered to structure ad groups for Google Search Ads. The exercise resulted in highlighting the list of services people actively search on Google. Since CAXpert offers a gambit of services, it helped them structure their servicing team based on the plan derived for running ad campaigns.
Landing Page
Beautiful landing pages were designed and developed for each campaign focusing on a particular service. Content copy that was persuasive combined with the high speed page performance, helped the ads get ranked higher for a particular keyword. The intuitive design created trust and motivated them to sign up for the various services.
Online Tax Calculator
The only online income tax calculator for all citizens of India. This was a masterpiece, developed by the Krenovate team. Tax calculation in India is a very complex procedure. Looking at the high amount of searches for income tax calculator, both our team and the team of CAXpert was determined to ease this problem for everyone.
The result was a very easy-to-use, automated and online tool to calculate the income tax of any Indian citizen. Covering over 1000+ rules and tax slab conditions, it was flawless and super amazing as it calculated all taxes accurately and instantly.
Google Search Ads
300+ weekly qualified leads, a whopping 25% CTR and super low cost leads was the highlight of the search campaigns that we ran for the services of CAXpert on Google. Ad rank was constantly in the top three, and impression share was above 70%, a tremendous number considering the highly competitive financial services market of India.
Other Case Studies
Elementor, Web Design, WordPress
Khaitan Public School
Khaitan Public School is a world-class center for activities that go beyond classrooms. They focus on inculcating 21st century skills to make their students productive global citizens. Their school board felt these values were not getting represented in their old website, and wanted a fresh and sustainable look that represented the wide array of curriculum and international facilities the school offers each student.
Web Design
La Palette
Lapalette is an online e-commerce marketplace that sells men’s and women’s apparels. They provide the fashion addicts with quality, choice, great prices and unique variety of clothes to help them amp up their style definition. In this competitive era, there are many online brands who compete to up their ante. Lapalette recognized the need for an exclusive platform that makes them stand out in the competition and partnered with Krenovate to increase their brand equity and online reach. They wanted an amazing e-commerce portal that elegantly portrays the brand’s objective as well as is a fully featured destination for the shoppers to shop endlessly.
Custom Theme, Roots.io, WordPress
Shades of India
Shades of India is a celebrated ethnic wear brand all across the world. Led by Mandeep Nagi and David Housego and a team that shares the vision and passion for Indian textiles. They are driven with a commitment to make textiles that become evergreen heirlooms to cherish, of simplicity paired with delightful charming details, and most importantly to bring out the beauty of traditional techniques.
The brand had a less than mediocre digital presence with their website running on an expired Drupal technology and nil e-commerce features & functionalities. With the COVID-19 pandemic bringing the retail sales to a complete halt, they were in dire need of an amazing e-commerce platform to serve their customers.