CA Xpert
CAxpert is a one stop shop for accounting and taxation needs. They can make any business accounts in Tally or QuickBooks and ensure that they have access to their accounts 24/7. They also provide solutions for e-filing Income Tax Returns, GST and TDS. Their internal team had a bad experience running ad campaigns and had wasted a lot of time and effort during the process. Their founder approached us for qualified lead generation.
Services Delivered
Keyword Analysis
Over 1,00,000+ keywords were collected and filtered to structure ad groups for Google Search Ads. The exercise resulted in highlighting the list of services people actively search on Google. Since CAXpert offers a gambit of services, it helped them structure their servicing team based on the plan derived for running ad campaigns.
Landing Page
Beautiful landing pages were designed and developed for each campaign focusing on a particular service. Content copy that was persuasive combined with the high speed page performance, helped the ads get ranked higher for a particular keyword. The intuitive design created trust and motivated them to sign up for the various services.
Online Tax Calculator
The only online income tax calculator for all citizens of India. This was a masterpiece, developed by the Krenovate team. Tax calculation in India is a very complex procedure. Looking at the high amount of searches for income tax calculator, both our team and the team of CAXpert was determined to ease this problem for everyone.
The result was a very easy-to-use, automated and online tool to calculate the income tax of any Indian citizen. Covering over 1000+ rules and tax slab conditions, it was flawless and super amazing as it calculated all taxes accurately and instantly.
Google Search Ads
300+ weekly qualified leads, a whopping 25% CTR and super low cost leads was the highlight of the search campaigns that we ran for the services of CAXpert on Google. Ad rank was constantly in the top three, and impression share was above 70%, a tremendous number considering the highly competitive financial services market of India.
Other Case Studies
Website Development
Blue Air
Blue Air is an enterprise that promotes air purifiers and their passion to provide pure air to every human led to the development of the world’s best air purification systems. Having a global presence they wanted a website that was visually appealing and that could communicate to their global customers correctly. They approached Krenovate to help them build a website to showcase their product range, as well as it should be functional and memorable.
Landing Page, Linkedin Campaigns
The Catalyst
Catalyst is a learning and development organization with the mission of making learning fun and sticky for all learners. To enable this, they use various experiential formats in their training and assessments. Priti Agarwal, their founder wanted to increase their customer outreach through social media for growth in revenue and awareness for their unique L&D programs.
Mobile App Development, Mobile App Design
Diet Kitchen
Diet Kitchen, an endeavor from a popular restaurant to cater to its customers around the clock with wholesome dietary food, assisted by an easy-to- manage application. Managing a hectic life and taking care of the daily dietary needs of an individual could be a task in itself. Coming to the rescue, Diet Kitchen wanted to make the fulfillment of basic requirement of healthy food easy to access. The solution to be offered needed to be easy to navigate, highly responsive and intuitive at the same time. Keeping cross-platform functionality in mind, the application was developed to offer seamless service to the customers who could access the features from any device and be equally satisfied. The services of Diet Kitchen were to be well communicated in an easy flowing way, making the user experience delightful.