alt+ is a London-based organic health supplements organization. An organization, driven by research and science, proving the huge health benefits that organic supplements possess. More than selling online, they focused on putting out good content that would help people understand, the true value that organic supplements can bring to their daily lifestyle. Additionally, an e-commerce platform for selling their products.
Content Strategy Development
Extensive keyword research and analysis were done to identify the top health problems faced by people worldwide. We built a standardized content model for generating content on all health topics. Also, making sure that the content generated is SEO optimized from the start. The UX research team also designed high-fidelity wireframes. The wireframes built a strong foundation for the design team and gave them ideas & intuitive design concepts that can be integrated into the website design.
WordPress & WooCommerce Development
The website architecture was planned as per the design. Custom WordPress development involving generating custom-post-types and building relationships among them was critical to the smooth functioning and management of the website. A bespoke design was beautifully hand-coded on a custom theme by our expert WordPress developers using the SAGE starter theme framework by Roots.io. WooCommerce was also customized as per the design. 3rd party integrations for payment, shipping, invoicing, and email marketing were integrated by our team proficiently.
Maintenance & Manuals
Detailed and easy-to-follow admin panel management manuals were created by our project team for a smooth handover to the admin team of Alt+. The project is under continuous development and deployment for the upcoming phases. Development and staging servers have been set up for synchronized tech development and deployment. Regular software updates and server reviews are undertaken weekly for the smooth running of the website.
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