Let me ask you. How did you reach this website, or rather how do you generally find or land on to any website or app, and there is 90% chance you will say Google. That should have already motivated you to market your own business on Google. But there is a lot more to Google than you might know, so we will break down this humongous online marketing platform for you in detail.
Google is an amalgamation of many online platforms and websites for online promotions. Both organic and paid promotions are possible on Google. We will talk about paid promotions in more detail, but let us give you a basic insight into the organic promotions through SEO.