Email- The general primary identification for anyone around the globe. No matter how many online accounts you might have for various services, chances are that all those are controlled by an email id. Emails precede everything in online communications and is still the primary key for Gen Z and some late internet joining Millennials for their start of online journey.
Almost everyone has access to mobile phones, that amplifies the frequency and usage of mails enormously. Organisations that don’t indulge in email marketing for their brands and products, are surely losing out a big active market for them. There are 4.3 billion emails accounts across the globe and according to these stats, 77% consumers prefer emails for marketing to them.
Email marketing is fairly simple to setup and run. Follow this brilliant guide by Nathan Hangen to understand the basics of email marketing. The most critical part though in e-mail marketing is designing responsive HTML e-mailers. Amazing drag and drop tools and built-in templates have been made available by platforms like MailChimp, but still doing customizations can turn out to be a big pain for beginners. For the determined beginners who believe in doing things on their own, they can learn more about HTML e-mailers here. We would definitely rate SendGrid as the best email delivery service with an amazing designing dashboard.