Email- The general primary identification for anyone around the globe. No matter how many online accounts you might have for various services, chances are that all those are controlled by an email id. Emails precede everything in online communications and is still the primary key for Gen Z and some late internet joining Millennials for their start of online journey.
Almost everyone has access to mobile phones, that amplifies the frequency and usage of mails enormously. Organisations that don’t indulge in email marketing for their brands and products, are surely losing out a big active market for them. There are 4.3 billion emails accounts across the globe and according to these stats, 77% consumers prefer emails for marketing to them.
Email marketing is fairly simple to setup and run. Follow this brilliant guide by Nathan Hangen to understand the basics of email marketing. The most critical part though in e-mail marketing is designing responsive HTML e-mailers. Amazing drag and drop tools and built-in templates have been made available by platforms like MailChimp, but still doing customizations can turn out to be a big pain for beginners. For the determined beginners who believe in doing things on their own, they can learn more about HTML e-mailers here. We would definitely rate SendGrid as the best email delivery service with an amazing designing dashboard.
This is the best thing about email marketing. No matter how long or short your consumer purchase cycle might be, email marketing automations help you push your customers towards the buying stage. Once you have set the chain of e-mailers on the email delivery service, you can go on a vacation and let the magic of email marketing take care of your sales cycle. MailChimp has the best automations available for all kinds of businesses and consumer life-cycle stages. Even new visitors to your website can be automatically added to email lists based on their online actions. Krenovate can help you plan, build and execute email marketing campaigns for your customers and other stakeholders alike. Register now.
Email marketing is the most cheapest when compared to other forms of online marketing. It also has one of the best ROIs available for brands of any size. For every $1 spent on email marketing in the United States, the average return is $44 according to this article. You should never invest your budget in buying emails, firstly because its an illegal activity and also in countries like US and Europe, you might get heavily penalized for sending emails to people who not opted-in for your emails. Google and many other websites blacklist your domain name, which results in landing your emails in spam folders.
Tracking and evaluation of email marketing campaigns are the easiest. With just a few units like Click-Through-Rate(CTR) and Open-Rate(OR) compared to actual conversions you will be able to draw clean conclusions as to what is working and what is not. Reports are real-time and fairly easy to understand. But you need not worry, we have got this for you. Register for understanding how you can increase your online revenues with email marketing campaigns.
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