La Palette
Lapalette is an online e-commerce marketplace that sells men’s and women’s apparels. They provide the fashion addicts with quality, choice, great prices and unique variety of clothes to help them amp up their style definition. In this competitive era, there are many online brands who compete to up their ante. Lapalette recognized the need for an exclusive platform that makes them stand out in the competition and partnered with Krenovate to increase their brand equity and online reach. They wanted an amazing e-commerce portal that elegantly portrays the brand’s objective as well as is a fully featured destination for the shoppers to shop endlessly.
Services Delivered
UI Design
An integrated and streamlined online shopping experience was created to supplement the store. With online shopping portals increasing day-by- day, Lapalette didn’t want just another regular website, they wanted something exclusive. They wanted to make the shopping experience for the fashionistas unique and memorable, with every potential need of the shopper covered. The standard corporate colors black and white were used, with a dash of golden shade to keep the playfulness alive. Special attention was given to the layout of the products, including social media sharing facilities, size and quantity selection. A customized and interactive CMS was deployed to update the product list regularly, give users the discount updates and much more. Secure payment gateway was also integrated.
Web Development
As the digital space advances exponentially, a highly functional online portal to keep pace with the trends was prerequisite for Lapalette. Working on this project was a task for us, which we successfully and beautifully completed offering a complete online shopping experience to the client. Fashion enthusiasts can now browse through their favorite products with ease, with the facility to add the product in the shopping cart or even save it in the wish list menu. The website has clear display of all the products in a beautiful layout and the segregation of the categories is done accurately giving the user simple navigation. A mobile-friendly responsive website to shop on the go is the best part of this project.
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The brand had a less than mediocre digital presence with their website running on an expired Drupal technology and nil e-commerce features & functionalities. With the COVID-19 pandemic bringing the retail sales to a complete halt, they were in dire need of an amazing e-commerce platform to serve their customers.