Khaitan Public School
Khaitan Public School is a world-class center for activities that go beyond classrooms. They focus on inculcating 21st century skills to make their students productive global citizens. Their school board felt these values were not getting represented in their old website, and wanted a fresh and sustainable look that represented the wide array of curriculum and international facilities the school offers each student.
Digital Marketing Strategy
A thorough keyword analysis and reports of prior parent interactions were used to draw out user-personas. Key indicators that influenced a parent’s decision while selecting a school for their child were ‘School Reputation’, ‘Ranking’, ‘Curriculum’, ‘Facilities’ and ‘Fees’. A sneak peek of the keyword analysis is shown in the image beside. The same was used to draft out a detailed SEO based website structure that helps the website rank for qualified high ranking keywords like ‘Best School in Ghaziabad’.
Easy navigation across the website with numerous web pages turned out to be a difficult task at hand. Our team developed a smart sticky left sub-menu on every page, to showcase the vast sub sections under each major head. This functionality will help users navigate and jump quickly to and between various sections and subsections simultaneously.
Dynamic functionalities like result and awards showcase were also planned keeping in mind a simple backend admin panel, required to manage these sections on a day-to-day basis.
The design is fresh, modern and depicts the strong values of the school. The homepage of the school website builds a great satisfactory reputation for all online visitors. The brand vocabulary is focused yet covers a lot of ground with the colorful palette. Great design patterns and backgrounds have been designed for numerous sections across the website. Some of our favorite ones are the ‘Awards’ and ‘Results’ sections on the homepage.
Smooth, flawless and device responsive is the quick summary of this website development. Pixel-perfect development was done by our developers. We are very proud to say that Khaitan School’s website is one of our best work till date. A website made live only after a three level quality check for bugs and errors. User friendly admin panels developed on WordPress for easy content management and day-to-day updates. Smart functionalities like automatic result sorting and awards categorization have been neatly woven into the website experience and management.
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