Businesses around the world are investing their energies, time and money in growing their revenues online. Digital marketing has penetrated to the most micro levels in the economy, making even small shop owners to create budgets for online promotions. Platforms like Google Ads are witnessing major growth by the ever growing account enrolments of micro and SME businesses. But apart from organisations which employ digital marketing experts, all other are dependent on agencies for their digital promotions.
In my last blog I discussed the reasons why digital marketing agencies have failed to service small businesses and startups, but not every agency has ceased to get the desired results. There are many agencies out there in the market who can do wonders for your digital business growth. So what is it, that the best agencies do to increase your revenues online. Nothing fancy, just the following 9 simple things.
1. Extensive Keyword Research
Online marketing majorly revolves around ‘keywords’. Keywords are the general queries people use to find services and products online. Agencies use free and premium tools like Google Keyword Planner, Ahrefs, UberSuggest, and many more to get germane insights to draw ideas and analysis for your business. At Krenovate, we share extensively researched list of keywords related to your business. This has a dual benefit, one it helps our prospective clients in understanding which queries are trending for their industry and second, it helps them get an idea of budget needed for marketing their products and services online. You can use this tip to filter out proposals of good agencies.
2. Content Mapping & Strategy
Content has proven time and again that its the core foundation of winning marketing strategies. Content mapping is a simple activity of understanding characteristics of users who will be consuming content of any marketing activity. An online user generally goes through three pre buying stages namely, awareness stage, consideration stage and decision stage before a successful sale can be made to him/her. At every stage organisations need to create the right kind of content to move users to the next stage and finally converting them to profitable customers. Read this blog, to get a free content mapping template and grasp more knowledge about it. Good digital marketing agencies create exhaustive content mapping documents to draw winning content marketing strategies.
3. Community Discovery on Social Media
With competition getting critical and difficult in the online marketing segment for activities like SEO and paid lead generation, organisations will need to shift their focus to social media marketing, especially going into 2019. Social media is an ocean of communities with platforms like Facebook, LinkedIn, Instagram, Snapchat, Quora, Pinterest and many more. Good agencies help organisations identify communities for their prospective customers across various social media platforms. Though many argue that its easy to broadly ascertain communities on each platform, but this broad classification can turn out to be a blunder for many startups and organisations selling niche products and services. Agencies that help you pinpoint smaller but more relevant communities are the ones that you should go ahead with.
4. Quality Content Creation
An agency which can create unique, original and creative content for online promotions is definitely the one, organisations should hire. Many small agencies might fail to impress at the proposal stages, but if they have a portfolio which stands out for quality content, you should definitely on-board them. Also this is the first step that good agencies do, once they start the online marketing activities for your organisation. So if you are not happy with content copies, you should definitely reconsider your agency, these decisions are difficult, but better for all if taken at an early stage.
5. Design Amazing Graphics
IF YOU THINK GOOD DESIGN IS EXPENSIVE, YOU SHOULD LOOK AT THE COST OF BAD DESIGN. –RALF SPETH
Everyone likes to look at something that is stunning and stands out from the rest. This single task is the differentiating factor between good and great agencies. Great digital marketing companies understand that marketing campaigns are primarily about making a lasting impression from the word go. They have highly skilled graphic designers who can empower and augment the reach of your online marketing campaigns. A great design also helps create high brand recall and retention. Apple is the greatest example of a company that has loyal brand followers primarily due to their focus on simple yet amazing product and software design.
6. Improve Website Performance
Google recently in this news update for SEO declared that website loading speed will be a primary factor in ranking websites on Google search engine. They have also launched an exclusive website building technology- AMP, which guarantees lightening speed loading websites even on poor internet networks. Updated and good agencies will do everything to make your website performance better. If not an AMP website, good agencies use tools like CDN and PageSpeed optimisers to enhance the performance of your website.
7. Lead Generation
Lead generation is the most essential service rendered by digital marketing companies. Fresh businesses, should definitely opt for these services, as creating a lead funnel at the start can kick-off your revenue generation. One smart thing that digital marketing agencies do for you is tapping multiple platforms like Google Ads, Facebook Marketing, LinkedIn Ads for lead generation, which helps in optimising budgets and lead quality quickly. Also small businesses neither have the bandwidth nor the employee strength of managing several lead generation campaigns simultaneously.
8. Improve SEO Rankings
Rarely done by an average agency. SEO requires a mix of technical and marketing skills. Also if your agency has not done your content mapping and content strategy, they might not be the right option to render SEO services to your organisation. Best digital marketing companies will do a detailed content strategy before they even start On-Page SEO of your website. Also website performance as discussed earlier has become an important part of organic search rankings. Top agencies understand this, and render conjoining services that result in increasing your SEO rankings for relevant keywords.
So go out and on-board the best digital marketing company for your business. Choose carefully and smartly. Also, share your thoughts and feedback about what more top digital marketing companies do.
Happy Hunting!
78 Responses
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
I’d like to thank you for the efforts you have put in penning this site.
I am hoping to see the same high-grade content from you later on as well.
In fact, your creative writing abilities has inspired
me to get my own site now 😉
Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just too excellent.
I actually like what you’ve acquired here, certainly like what you’re stating and the way in which you say it.
You make it enjoyable and you still take care of
to keep it sensible. I can’t wait to read far more from you.
This is really a tremendous site.
This is really helpful, thanks.
Nice write-up. I enjoyed reading it. The article is quite engaging. keep doing a great job.
It works quite well for me
This is really helpful, thanks.
Thanks for the wonderful manual
Thanks, it is very informative
Thanks for sharing this amazing article. I am really searching for such kind of information for the last 2 hours. I found the best content on this website. Keep it up with good work.
An impressive share! I have just forwarded this onto a colleague who was doing a little homework on this.
And he actually bought me breakfast due to the fact that I discovered
it for him… lol. So let me reword this…. Thank YOU for the meal!!
But yeah, thanks for spending the time to discuss this matter here on your site.
You have some really good articles and I believe
I would be a good asset. If you ever want to take some of the load
off, I’d love to write some material for your blog in exchange
for a link back to mine. Please send me an email if interested.
Regards!
Thanks for the excellent article
Thanks for the wonderful post
Thank you for sharing this informative content with us.
I have been browsing online greater than three hours lately, but
I never discovered any fascinating article like yours.
It is pretty value enough for me. In my opinion, if all site owners and bloggers made good
content material as you did, the internet
can be much more helpful than ever before.
This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you. You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
When I originally left a comment I seem to have clicked
on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get
4 emails with the exact same comment. Is there a way you can remove me from that service?
Thanks a lot!
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
This really answered my problem, thank you!
Hi! I just wish to offer you a huge thumbs up for your excellent information you have got here
on this post. I’ll be coming back to your web
site for more soon.
Quality posts is the key to be a focus for the viewers to visit the website, that’s what this website is providing.
We’re a group of volunteers and opening a new scheme in our community.
Your site offered us with useful information to work on. You’ve done a formidable process and our entire neighborhood will be thankful to you.
I could not refrain from commenting. Perfectly written!
Thanks , I have just been looking for info approximately this topic for a long time and yours is the greatest I have discovered till now.
Hi! I could have sworn I’ve been to this website before but after browsing through
some of the post I realized it’s new to me. Anyhow, I’m definitely delighted I found it and I’ll be book-marking and checking back often!
A big thank you for your article.Really looking forward to read more. Awesome.
Yeah bookmaking this wasn’t a risky decision outstanding post! .
wonderful publish, very informative. I’m wondering
why the opposite specialists of this sector don’t understand this.
You should continue your writing. I am confident, you have a
great readers’ base already!
Your article has proven useful to me.
Hi there, just became aware of your blog through Google, and found
that it’s truly informative. I am going to watch out for brussels.
I will be grateful if you continue this in future. Numerous people will be benefited from
your writing. Cheers!
Ԍreat post. I wass сhеcking constantly this Ьlog and I’m impгessed!
Extrеmely usefսl info particuⅼarlу the las part 🙂 I caгe for
such info a lot. I ԝas looking for thiѕ
certain information for a verｙ long time. Thank yoᥙ and best oof
lսck.
I am glad to be one of the visitors on this great website (:, appreciate it for posting .
Appreciate it for this howling post, I am glad I observed this internet site on yahoo.
Nice post 🙂
An interesting dialogue is price comment. I feel that you should write more on this topic, it might not be a taboo topic but usually people are not enough to speak on such topics. To the next. Cheers
I just wanted to develop a small word in order to say thanks to you for all the marvelous solutions you are writing here. My time intensive internet research has finally been compensated with extremely good suggestions to write about with my best friends. I would assert that many of us readers actually are rather lucky to exist in a fabulous community with so many outstanding individuals with good ideas. I feel extremely grateful to have come across your weblog and look forward to so many more enjoyable times reading here. Thanks once more for all the details.
I’m really enjoying the design and layout of your blog.
It’s a very easy on the eyes which makes it much
more pleasant for me to come here and visit more often. Did
you hire out a developer to create your theme? Great work!
Some genuinely superb info, Glad I found this.
Quality posts is the key to be a focus for the viewers to visit the website, that’s what this website is providing
An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers
Thanks for sharing this well -researched article about Digital Marketing .
Excellent post. I was checking continuously this
blog and I’m impressed! Very helpful info particularly the last part 🙂 I care for such
information a lot. I was seeking this certain info for a
long time. Thank you and best of luck.
Really appreciate this blog admin and keep posting. I agree with you about Digital Marketing Techniques.
These are genuinely impressive ideas in about blogging.
You have touched some pleasant factors here. Any way keep
up wrinting.
thanks for the aweosme post as always
I have been exploring for a little bit for any high quality
articles or blog posts in this sort of area . Exploring in Yahoo I finally stumbled upon this web site.
Reading this info So i’m satisfied to show that I’ve an incredibly excellent
uncanny feeling I discovered just what I needed. I so much unquestionably will make sure to don?t
overlook this web site and give it a look on a constant basis.
Such a relevant and informative blog about digital marketing. I found it very helpful.Please do post on SEO Services In Dubai, Thanks for sharing this vast and useful information.
Great blog you have here but I was curious about if you knew of any user discussion forums that cover the same topics talked about in this article? I’d really love to be a part of community where I can get suggestions from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Kudos!
I happen to be writing to let you understand what a cool encounter my friend’s daughter had reading your web page. She learned so many pieces, most notably what it is like to have an amazing helping mindset to have many more completely learn various complicated issues. You truly surpassed our own expected results. Thanks for churning out those helpful, trustworthy, edifying not to mention fun thoughts on that topic to Julie.
I intended to put you a bit of word just to say thank you again for your nice tips you’ve shown on this page. It has been so wonderfully open-handed with you to make without restraint all a lot of folks might have advertised for an electronic book to earn some dough for their own end, particularly now that you might well have done it in case you wanted. Those suggestions additionally served to provide a great way to be aware that other people online have the identical dreams really like my personal own to understand whole lot more related to this condition. I believe there are some more pleasurable moments ahead for individuals that browse through your blog post.
I together with my pals have been reading through the good strategies on the website and then came up with a terrible feeling I had not thanked the blog owner for those techniques. These women were definitely consequently thrilled to see them and have undoubtedly been taking advantage of these things. Appreciate your genuinely well accommodating and for selecting this form of exceptional information millions of individuals are really desirous to be informed on. Our honest regret for not expressing gratitude to sooner.
I am just commenting to let you understand what a fantastic experience my wife’s princess obtained studying your site. She figured out such a lot of pieces, including what it’s like to possess an excellent giving nature to let many others without difficulty understand some multifaceted topics. You truly did more than our expected results. Thank you for offering the beneficial, trusted, educational and in addition unique guidance on your topic to Jane.
Thank you so much for giving everyone a very wonderful possiblity to check tips from this web site. It is always very useful plus packed with a good time for me and my office co-workers to visit your site at least 3 times in a week to study the new issues you have got. And indeed, I’m just actually impressed concerning the staggering advice you give. Certain 1 ideas in this article are particularly the most efficient I have had.
I will be brand-new to blogging and also loved your internet site. I will bookmark your blog and keep checking get you started. Thanks for sharing your internet site.
I would like to thank you for the endeavors you have made in writing this content. I am trusting the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own website now. Actually the blogging is spreading its wings rapidly. Your write up is a fine representative of it.
Hello, after reading this remarkable post i am also happy to share my knowledge here with mates.
Very similar.
Exceptional post but I was wondering if you could write a litte more
on this subject? I’d be very grateful if you could elaborate a
little bit more. Thanks!
I’m not sure exactly why but this website is loading extremely slow
for me. Is anyone else having this issue or is it a problem on my end?
I’ll check back later and see if the problem still
exists.
That is the fitting blog for anybody who wants to find out about this topic. You realize so much its almost onerous to argue with you (not that I truly would wantHaHa). You undoubtedly put a new spin on a topic thats been written about for years. Great stuff, simply great!
I found your blog web site on google and test a couple of of your early posts. Continue to maintain up the excellent operate. I simply extra up your RSS feed to my MSN Information Reader. Seeking forward to reading more from you later on!?
Amazing! Its actually awesome paragraph, I have
got much clear idea about from this paragraph.
My brother recommended I might like this website. He was entirely right.
This post actually made my day. You can not imagine just how much time I had spent
for this info! Thanks!
Thanks for this information but my question is how to scope in digital marketing.
Hi it’s me, I am also visiting this website daily, this web
page is truly good and the viewers are genuinely sharing pleasant thoughts.
WONDERFUL Post.thanks for share..more wait .. ?
Im impressed, I must say. Really rarely do I encounter a blog thats both educative and entertaining, and let me tell you, you’ve gotten hit the nail on the head. Your thought is outstanding; the issue is one thing that not enough people are speaking intelligently about. I am very completely happy that I stumbled throughout this in my seek for one thing referring to this.
Thanks for the marvelous posting! I certainly enjoyed reading it,
you might be a great author.I will always bookmark your blog and will often come back from now on. I want to encourage continue your great work, have a nice evening!
I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you?
Plz respond as I’m looking to create my own blog and would like to know where u got this from.
kudos
I’m excited to discover this web site. I need to
to thank you for ones time for this particularly fantastic read!!
I definitely savored every bit of it and I have you bookmarked to look at new information on your site.
hello sir, can i collect the material and make it a free ebook? share with beginners
Looking forward to reading more. Great article post.Thanks Again. Want more.
I was able to find good advice from your content
At this year, it appears to be together with WordPress is the desired running a blog system obtainable immediately currently. (in opposition to what Ive read through) Is that what youre having upon your web site? Superior article, having said that, I was asking yourself if on your own may compose a small further upon this matter?
“This site was… how do you say it? Relevant!! Finally I’ve found something that helped me. Cheers!”
Your blog sums up the entire idea of running a Digital Marketing Company successfully. The young team members of our Brand Radiator would like to thank you for your article.
Hi Author!
I really love your blog,By the way we are the best advertising agency which is shifting towards digital and creative design.If you want some elegant and unique designs for your company or agency so we have some great choices for you.