StartUp Movers is a business services platform dedicated to help people who want to easily start and grow their business at an affordable cost. Started in January 2014, it has the mission of making it easier for Entrepreneurs to start their business. Since then it has helped to start and operate thousands of businesses by offering a wide range of business services.
Google Search Ads
Focussed keyword collection and analysis was carried out for searches related to new business registration all over India. More than finding relevant keywords, dedicated efforts were made to single out negative keywords, so that budget spending is highly targeted and optimised. Ad group formation was also carried out at this stage. For 30-40 relevant keywords, more than 1100+ negative/irrelevant keywords were identified. This exercise also helped in setting up the right bids range for all ad groups.
A new age and modern design was created for the Startup Movers. Registration processes for various organisation types were explained with beautiful infographics. Comparison charts were designed and developed for quick and easy decision making. A list of FAQs with structured forms were helpful in collecting highly qualified leads. The landing page had a lightning fast page speed that helped in achieving top ad ranks.
Google Search Ads
A formidable 9% CTR accompanied with 100 weekly conversions, the campaign brought in a good amount of business registration leads for Startup Movers. Conversion rate was above average hovering well over 10% constantly during the course of the campaign. A successful campaign altogether.
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