Khaitan Public School
Khaitan Public School
Khaitan Public School is a world-class center for activities that go beyond classrooms. They focus on inculcating 21st century skills to make their students productive global citizens. Their school board felt these values were not getting represented in their old website, and wanted a fresh and sustainable look that represented the wide array of curriculum and international facilities the school offers each student.
Services Delivered
Digital Marketing Strategy
UX Research
UI Design
Web Development
Digital Marketing Strategy
A thorough keyword analysis and reports of prior parent interactions were used to draw out user-personas. Key indicators that influenced a parent’s decision while selecting a school for their child were ‘School Reputation’, ‘Ranking’, ‘Curriculum’, ‘Facilities’ and ‘Fees’. A sneak peek of the keyword analysis is shown in the image beside. The same was used to draft out a detailed SEO based website structure that helps the website rank for qualified high ranking keywords like ‘Best School in Ghaziabad’.
UX Research
Easy navigation across the website with numerous web pages turned out to be a difficult task at hand. Our team developed a smart sticky left sub-menu on every page, to showcase the vast sub sections under each major head. This functionality will help users navigate and jump quickly to and between various sections and subsections simultaneously.
Dynamic functionalities like result and awards showcase were also planned keeping in mind a simple backend admin panel, required to manage these sections on a day-to-day basis.
UI Design
The design is fresh, modern and depicts the strong values of the school. The homepage of the school website builds a great satisfactory reputation for all online visitors. The brand vocabulary is focussed yet covers a lot of ground with the colorful palette. Great design patterns and backgrounds have been designed for numerous sections across the website. Some of our favorite ones are the ‘Awards’ and ‘Results’ sections on the homepage.
Web Development
Smooth, flawless and device responsive is the quick summary of this website development. Pixel-perfect development was done by our developers. We are very proud to say that Khaitan School’s website is one of our best work till date. A website made live only after a three level quality check for bugs and errors. User friendly admin panels developed on WordPress for easy content management and day-to-day updates. Smart functionalities like automatic result sorting and awards categorisation have been neatly woven into the website experience and management.
Other Case Studies
Website Development
Edumentor
EduMentor is amongst Delhi’s largest Test Prep service providers. Training students for BBA Entrance Test, BBS Entrance Test, IIM-IPM Entrance Test, LAW Entrance Test and all other Undergraduate Entrance Tests of Management
Website Development
Schools2u
India’s biggest school marketplace for parents and schools. Schools2U is an online platform for helping parents apply to multiple schools at the click of a button.
LinkedIn
Marketing
Catalyst
Catalyst is a learning and development organization with the mission of making learning fun and sticky for all learners. To enable this, they use various experiential formats in their training and assessments.
[case_studies]