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Flint Merchandising is a budding corporate gifting platform with its presence across major tier-1 cities of India. Having a vast range of items like home utilities, electronic items, stationery items etc. They have served a majority of top MNCs & corporate companies in India. They wanted to expand their reach for the Diwali gifting season in 2019 with a focus on home utilities and personalised branded items.
The gifting industry in India is booming with online offerings. Big players like Amazon and Flipkart run campaigns on every single keyword related to the gifting searches. It was a tough task to filter out keywords of corporate gifting as it is quite a smaller subset of gifting keywords which is majorly ruled by personal gifting searches. A smart strategy which was used to overcome this tough problem, was to focus on keywords having words like ‘employees’, ‘office’, ‘staff’ etc.
Big, bold and image focussed webpage was conceptualised, designed and developed for Flint Merchandising. High quality real product images were used for each gifting section. Content was kept minimal and a floating CTA was integrated for fluent and swift navigation to the contact form. Images were routed through a CDN network for quick page loading. Pagespeed was super fast and smooth.
Ads were ranked above ads of big players like Amazon and Flipkart. A campaign that was pinpointed using Google My Business locations, fetched super accurate high quality leads. High number of leads were received for home utilities and personalised branding items, which was the goal from the start.
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