CAXpert

CAxpert is a one stop shop for accounting and taxation needs. They can make any business accounts in Tally or QuickBooks and ensure that they have access to their accounts 24/7. They also provide solutions for e-filing Income Tax Returns, GST and TDS. Their internal team had a bad experience running ad campaigns and had wasted a lot of time and effort during the process. Their founder approached us for qualified lead generation.

Services Delivered

Keyword Analysis

Landing Page

Online Tax Calculator

Google Search Ads

Keyword Analysis

A thorough keyword analysis and reports of prior parent interactions were used to draw out user-personas. Key indicators that influenced a parent’s decision while selecting a school for their child were ‘School Reputation’, ‘Ranking’, ‘Curriculum’, ‘Facilities’ and ‘Fees’. A sneak peek of the keyword analysis is shown in the image beside. The same was used to draft out a detailed SEO based website structure that helps the website rank for qualified high ranking keywords like ‘Best School in Ghaziabad’.

Landing Page

Beautiful landing pages were designed and developed for each campaign focusing on a particular service. Content copy that was persuasive combined with the high speed page performance, helped the ads get ranked higher for a particular keyword. The intuitive design created trust and motivated them to sign up for the various services.

Online Tax Calculator

The only online income tax calculator for all citizens of India. This was a masterpiece, developed by the Krenovate team. Tax calculation in India is a very complex procedure. Looking at the high amount of searches for income tax calculator, both our team and the team of CAXpert was determined to ease this problem for everyone.

The result was a very easy-to-use, automated and online tool to calculate the income tax of any Indian citizen. Covering over 1000+ rules and tax slab conditions, it was flawless and super amazing as it calculated all taxes accurately and instantly.

Google Search Ads

300+ weekly qualified leads, a whopping 25% CTR and super low cost leads was the highlight of the search campaigns that we ran for the services of CAXpert on Google. Ad rank was constantly in the top three, and impression share was above 70%, a tremendous number considering the highly competitive financial services market of India.

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